R Tindall has completed its senior management team with the appointment of two highly respected industry figures, Daniel Bouttell as Key Accounts Director UK/EU and Afolabi Akinsanya as UK Fire Sales Director.
The appointments mark another significant milestone in the company’s continued growth, following major investment in robotic manufacturing automation, expanded distribution capabilities and its increasing presence across the UK and European fire protection markets.
Daniel joins after nine years with Victaulic, bringing extensive experience in strategic account management and commercial development, while Afolabi arrives following successful careers with Rapidrop and Assa Abloy (Yale), adding more than two decades of commercial fire industry expertise.
Both appointments were driven by R Tindall’s long-term ambition to strengthen customer support as the business continues to expand. Daniel said it was the company’s ambition, investment and desire to lead the market that convinced him to join, while Afolabi was equally impressed by R Tindall’s clear vision, commitment to UK manufacturing and the strength of the team being assembled to support customers.
As Key Accounts Director UK/EU, Daniel will focus on developing strategic customer relationships across the UK and Europe, while Afolabi will lead UK fire sales, helping customers navigate projects with the benefit of his extensive knowledge of sprinkler products, approvals and industry requirements.
Strategic Sales Director Aaron Khan described the appointments as “a momentous occasion” for the business, saying they reflect R Tindall’s rapid progression within the commercial fire market.
“Dan and Afolabi are household names within the market and our customer base, and they complement R Tindall so well. We can now further strengthen our focus on customers across the UK while having the capability and personnel to operate confidently within the EU.”
Aaron also paid tribute to the role his long-standing colleague Ben Meyrick, R Tindall’s Southern Regional Manager, has played in building the business.
“I’ve been working alongside Ben Meyrick, our Southern Regional Manager, for a long time now, and between us we’ve pretty much been the external sales force for R Tindall for the past few years. With Dan and Afolabi joining the team, we’ve now got even stronger coverage nationally, and the capability to push further into Europe as well.”
Managing Director Joe Yearn believes the appointments represent another important step in the company’s evolution.
“The appointments of Afolabi and Dan provide a major statement to the fire protection market. Our business has gone from strength to strength through certification, our national footprint, robotic automation and, most importantly, our people. We now have a senior management team that combines market-leading talent with the experience needed to support the next stage of our growth.”
Looking ahead, both Daniel and Afolabi share the same ambition: to build stronger customer relationships, deliver outstanding service and support R Tindall’s continued growth. As Daniel put it, he is proud to be joining a business “growing, investing and pushing the industry forward”, while Afolabi is looking forward to working with both new and existing customers as R Tindall enters its next phase.
